HVAC marketing results you can check for yourself

CombiBoiler.ca: depth in one product category

Short answer: CombiBoiler.ca reached 300% ROI, with 300+ monthly leads and 500+ page-1 rankings for combi-boiler keywords.

CombiBoiler.ca focuses on a single product category, as its name suggests. Its 500+ page-1 rankings for combi-boiler keywords show how much search demand sits inside one narrow topic when a site covers it in depth instead of spreading thinly across everything an HVAC company sells.

What transfers:

• Pick the one or two systems that earn you the most margin and become the most useful resource on them in your market.
• Answer comparison questions honestly. Buyers trust the site that explains trade-offs.
• Measure ROI, not traffic. The 300% figure is the one that matters to an owner.

Read more on our HVAC SEO service page.

Roma Heating & Cooling: patient organic growth

Short answer: Roma Heating & Cooling grew organic traffic by 400% in 12 months.

This is the case to read if you're deciding whether SEO is worth the wait. Notice the timeframe: the result is measured over 12 months, not 12 weeks. A year is a realistic horizon to judge an SEO program, which is why we discourage owners from cancelling at month three, before compounding has had a chance to show.

What transfers:

• Set SEO milestones for months 3, 6 and 12 before you start, so you judge progress fairly.
• Build a page for every service you want to sell.
• Treat traffic as a leading indicator, and track the calls and booked jobs that follow.

HVACDeal.ca: disciplined lead generation

Short answer: HVACDeal.ca generated 500+ leads at a 12:1 ROI.

A 12:1 ROI means each marketing dollar returned twelve. In our experience, ratios like that depend on discipline: focused offers, tight targeting and measurement that follows a lead all the way to revenue. It's a reminder that lead volume alone is not the goal; profitable leads are.

What transfers:

• Track every lead to an outcome, even if that just means a column in a spreadsheet at first.
• Cut campaigns that produce leads but not jobs.
• Calculate ROI on gross margin, not revenue, so the number reflects what you keep.

See the paid search service page for how we structure campaigns, and our budget guide for the maths.

GasBoilers.ca: a division brand with a strong review profile

Short answer: GasBoilers.ca is a gas-boiler division built for CANRO Heat, serving 26+ BC communities with a 5.0★ rating from 76+ Google reviews.

GasBoilers.ca shows how an established HVAC company can launch a specialist brand for one service line. It has its own website and its own review profile, so boiler buyers see a specialist rather than a generalist. The review profile does a great deal of the selling before anyone calls.

What transfers:

• If one service line is distinct and profitable, it may deserve its own brand and pages.
• Reviews compound. A consistent request process matters more than any one push.
• Coverage pages should reflect communities you genuinely serve; 26+ communities is a real service footprint, not a list of town names.

The reviews and Business Profile service explains the process.

HeatLand: content at scale

Short answer: HeatLand published 850+ SEO articles and increased leads by 300% in 6 months.

HeatLand is the content-heavy end of the spectrum. Hundreds of articles answer the questions homeowners search before they buy. Volume alone wouldn't do it; each article has to be accurate and useful, or it adds nothing. Most HVAC companies don't need 850 articles, but almost all of them need more answers than they have.

What transfers:

• List the 50 questions your dispatchers hear most, and answer each one on your website.
• Have a licensed technician check technical content.
• Link articles to the service pages that sell the job.

How to read any agency's case studies

Short answer: look for a named client, a live site, a metric tied to money and a timeframe.

When you compare agencies, apply the same test to everyone, including us:

1. Is the client named and the site live? Anonymous cases can't be checked.
2. Is the metric tied to revenue? ROI, leads and booked jobs beat impressions.
3. Is there a timeframe? "400% in 12 months" means something; "400%" alone doesn't.
4. Does it match your situation? A national brand's results may not transfer to a three-truck shop.

More cases are listed on HVAC.Agency's case studies page. Our guide on how to hire an HVAC marketing agency covers the rest of the vetting process. If you'd like to discuss which of these methods fits your company, call, text or email, or see the pricing first.