Does my HVAC website need to be in French for Quebec customers?

Yes. The OQLF explains that, since Bill 96 amended the Charter of the French Language, commercial advertising has to give French clear predominance, and websites or social accounts aimed at Quebec customers need French content. You may add other languages too. Check the OQLF directly for your situation.

Which heat pump grants are open in Quebec?

As of October 2026, Hydro-Québec's LogisVert program is open. An ENERGY STAR heat pump earns $50 for every 1,000 BTU/h of capacity at -8°C, a cold-climate unit earns $120 per 1,000 BTU/h, and the grant tops out at $6,700. Hydro-Québec says requests are being processed normally despite the federal rebate coming in 2027.

Is Chauffez vert still available?

No. Chauffez vert, the Quebec aid for replacing oil or propane heating systems, stopped accepting applications after March 31, 2026. Remove it from any ads or pages that still mention it.

Who licenses HVAC contractors in Quebec?

The Régie du bâtiment du Québec (RBQ). Unless an exemption applies, a company that does construction work for others, or arranges for it to be done, needs an RBQ licence carrying the correct subclasses, and its construction workers need competency certification from the CCQ.

HVAC Marketing in Quebec: Heat Pumps, LogisVert, French

Marketing an HVAC company in Quebec starts with two facts: most homes heat with electricity, and your marketing has to work in French. Electricity powered the main heating system in 70% of Quebec homes in 2023, far ahead of natural gas (5%) and wood (4%), per Statistics Canada. Winters bring cold and plenty of snow, and once you leave the St. Lawrence lowlands the heating season stretches even longer. Program and rule details below are as of October 2026.

The Quebec HVAC market

Short answer: an electric-heat market where heat pumps are the main growth line, concentrated in the Montréal region and Québec City.

Montréal and Québec City lead the 2021 Census ranking, with Laval, Gatineau and Longueuil next; Sherbrooke, Lévis and Saguenay complete the eight largest. With electricity dominating, the typical buyer conversation is not "gas furnace or heat pump?" but "which heat pump, how much will it save, and what grant applies?" Content that answers those questions clearly, in French, is the foundation of Quebec HVAC marketing.

Gatineau is a special case: it borders Ottawa, so some companies there serve customers in both provinces. Their marketing has to respect two sets of licensing rules and two program landscapes, and French-language requirements apply to the Quebec side.

Seasonality across the province

Short answer: a long heating season, longer still outside the St. Lawrence lowlands, with heat-pump decisions spread across the year.

Fall: heat-pump maintenance and inspections, and replacement campaigns before the cold.
Winter: emergency service for heating systems, with clear statements of the areas you cover; regions outside the lowlands need the longest winter budgets.
Spring: the strongest window for heat-pump installs, supported by LogisVert content.
Summer: heat pumps sold for year-round comfort, plus planning for next winter.

Language rules for advertising and websites

Short answer: French must be clearly predominant in commercial advertising, and websites for Quebec customers must be available in French.

According to the Office québécois de la langue française (OQLF), under the Charter of the French Language as amended by Bill 96:

French must be clearly predominant in public signage and commercial advertising.
From June 1, 2025, a trademark or business name in another language that can be seen from outside your premises needs accompanying French terms.
A website or social media account aimed at Quebec customers has to offer its content in French, though it can carry other languages as well.

For marketing, this means French service pages, French ad copy, a French Business Profile description and French review replies where the review is in French. We summarise and link; confirm your obligations with the OQLF or a lawyer.

Regulators to know in Quebec

Short answer: the RBQ for contractor licensing, the CCQ for construction-industry workers, and CNESST for workplace health and safety.

The Régie du bâtiment du Québec (RBQ) handles contractor licensing and building safety, including gas, plumbing, electrical and pressure equipment. Hiring an unlicensed subcontractor exposes the general contractor to prosecution, according to the RBQ.
The Commission de la construction du Québec (CCQ) handles competency certification for construction-industry workers.
CNESST covers workplace standards, health and safety.
The Office de la protection du consommateur (OPC) handles consumer protection.

Showing your RBQ licence number on your website and linking the RBQ lets customers verify it, which builds trust. Check the RBQ for any rules on how licence details must appear.

Programs that affect Quebec HVAC demand

Short answer: LogisVert is open, Rénoclimat changed on October 1, 2026, and Chauffez vert has closed.

As of October 2026:

LogisVert (Hydro-Québec): open. Heat-pump grants are sized by capacity at -8°C: $50 per 1,000 BTU/h for ENERGY STAR units, $120 per 1,000 BTU/h for cold-climate units, to a maximum of $6,700. Geothermal, heat-pump dryers and other measures also qualify. Hydro-Québec has acknowledged the federal rebate expected in 2027 and says it is still handling LogisVert requests as usual.
Rénoclimat: changed. Since October 1, 2026, homeowners can skip the pre-work evaluation (it's optional, with aid of up to $500), new maximums are in force, and anyone enrolled under the previous rules has until March 31, 2027 to finish.
Chauffez vert: closed; applications were not accepted after March 31, 2026.
Canada Greener Homes Affordability Program, Quebec: an agreement announced June 29, 2026 commits $243.5 million for about 25,000 low- and median-income households. The delivery program's name was not confirmed, so don't advertise it by name yet.
Oil to Heat Pump Affordability (federal): closed; July 31, 2026 was the last day to apply in Quebec.

How we'd market a Quebec HVAC company

Short answer: French-first content, heat-pump expertise and grant information that's always current.

French-first pages and ads, with English versions if you serve English-speaking customers too.
A LogisVert explainer page that shows how grants are calculated, with a worked example and a link to Hydro-Québec.
Clean up closed programs. Remove any Chauffez vert references and update Rénoclimat details.
RBQ licence visible on your website and Business Profile, so buyers can check it.
Heat-pump depth. Model comparisons, cold-climate performance and sizing questions build trust. Heatpump.Marketing covers heat-pump lead generation in more depth.

See our website service and SEO service for what the work involves, the areas hub for other provinces, or call, text or email to talk about your Quebec market.

HVAC marketing in Quebec